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Health & Safety Initiative


Interserve embarked on a new health and safety campaign called I-Care, focusing on 6 good safety habits.

I designed the I-Care badge and characters based on all 6 habits. These were used for an elearning animation module, so I made my illustrations intentionally simplistic and easy to animate.

These characters are now used throughout Interserve’s HSE material to illustrate good safety behaviours.

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